Jever Beer Coaster
Beer is to Germans what wine is to the French--and Coca Cola is to Americans.
All major cities and most minor ones have their own brewery. Jever is a
provincial center in the länder of Niedersachsen (Lower Saxony) in
northern Germany. It's just west of Wilhelmshaven, where the Deutches Windenegi
Institut and the Jade wind plant are located, and northeast of Aurich,
where the large Germany wind turbine manufacturer Enercon is based. Jever
is in the province of Östfriesland. It's a region of windmills. There
are several historic wind mills in and around Jever. Windmills are as natural
a part of popular culture in this region as is beer.
The coaster reads "As is the land, so is Jever" implying that Jever beer
(an excellent lager) is an integral part of life in Östfriesland.
It was only a matter of time before the new wind turbines springing up
on Östfriesland began to adorn local beer coasters. In 1995 the Jever
brewery began distributing coasters that pictured Enercon E33 turbines
near Pewsum.
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